Digital Natives, Digital Gullability

Mark Bullen, an academic who blogs under the name of ‘The Net Skeptic’, has long maintained that there is little proof of  the generally held belief that the younger generations are far more IT savvy than ‘us old folk’ who  did not grow up in a digital world.  In one of his recent blog posts he cites this article Trust Online Hargittai,Fullerton et al 2010, which researched how young adults located and evaluated online content. It probably won’t come as a huge surprise to parents of teenagers or young adults that these students displayed an inordinate level of trust in search engine brand as a measure of credibility (as in “it came from Google” so it must be ok: quoting from the report:
“Over a quarter of the respondents mentioned that they chose a Web site because the search engine had returned that site as the first result suggesting considerable trust in these services. In some cases, the respondent regarded the search engine as the relevant entity for which to evaluate trustworthiness, rather than the Web site that contained the information.” Only 10% of the students bothered to verify the site author’s credentials: “These findings suggest that students’ level of faith in their search engine of choice is so high they do not feel the need to verify for themselves who authored the pages they view or what their qualifications might be.”

Maybe its laziness rather than trust that results in them not verifying sources (just a thought!)


Search Engine Optimisation

Just to follow on with my notes on Online Marketing, MycroWebDesign has some notes on it too.


Online Marketing

I went to a seminar on Online Marketing held by Net Registry last week. Here some of the top of my head notes that I took:

Australians are the biggest online spenders in Asia-Pacific region (prob. because all through Asia you can shop till 10pm at night, every night).

15 seconds is the average before a potential customer moves off your site, so tell them who you are, what you do, what is important to them (e.g. feature, price, brand) and what to do next  – so all this stuff needs to be on the homepage.

73% of people research purchases first online.

69% of Aussie users read blogs (but  70% of blogs are dumped and no longer maintained after 2 months).

Google AdWords are the next best to word of mouth advertising.

Netregistry (unsurprisingly as they consult in this area) recommend settings a pay per click campaign, which uses google AdWords (the adds that appear on the right side of any Google search you do). While you can do it yourself they say that having a professional marketer such as themselves (a search engine optimisation program with them would cost around $200)per month) gives the best outcome.  Doing it yourself set up a daily budget (according to my notes $1 cost per view of your add), create a keyword list, track and monitor results.  they did also mention that what they suggest is to set up a page that has everything on it separate to the webpage where customers land after they click an AdWords campaign.  I would have thought landing on the Homepage would have done the trick and you modify that page so that it avoids the 15 second bounce.

Ways to have yourself on the first Google search – AdWords, having links from other websites, plus ensure you keep changing the content so that when Google checks here is always new stuff for them to index. If you don’t it will stop dropping by as it figures there are no changes to update.]

15,000 websites are submitted to Google daily.

Use Google analytics to monitor your statistics (just go to Google and type this in, the link comes straight up).

Meta key words – 1 line summary of your website

Page Title – no more than 50 words

Metadescription – no more than 15o words.  REad up on Search Engin Optimization Methods:

http://en.wikipedia.org/wiki/Search_engine_optimization_methods

Do some research on SEO (search engine optimisation).

Here’s a couple of articles from Nett Magazine:

How to Define and Engage Your Audience Online  and a beginner’s guide to the perfect e-commerce site.


Internet Explorer Shortcut Keys

Internet Explorer has a Favorites Center,  which is where your favourite bookmarks are kept.  As well as using the mouse  you can work with the keyboard, using these easy shortcuts:

  • Ctrl + I – Open Favorites
  • Ctrl + Shift + I – Open Favorites in pinned mode
  • Ctrl + B – Organize Favorites
  • Ctrl + D – Add current page to Favorites
  • Ctrl + J – Open Feeds (For RSS Feeds)
  • Ctrl + Shift + J – Open Feeds in pinned mode
  • Ctrl + H – Open History

Google has competition

Google has long ruled supreme in the world of internet search and has become so much a part of our daily lives has that we no longer ‘search’ for things, we ‘Google’ for them. However there is a new kid block. In June this year, Microsoft released their new search engine known as Bing. It is a different interface in terms of presentation: where Google is the straight-forward predominantly white and plain window, Bing (www.bing.com) provides a different picture daily, cycling through beautifully photographed and extremely vivid shots of natural scenes. In addition to the eye-catching colours, you can also mouse over points in picture to get facts based on the photo itself. But it isnt about who looks prettier, it is about who provides the better search result. There are many articles on comparison and if you would like to read about some of the differences from a more technical point of view try doing an Internet search for Google versus Bing, or try this article as a startpoint.
My personal choice is to stay with Google, as I feel Microsoft has enough of a monopoly on what we all do online.

My personal choice is to stay with Google, as I feel Microsoft has enough of a monopoly on what we all do online.